With 92 percent of B2B marketers reporting they use social media, the question is not whether or not you should embrace social media marketing—but where you should focus your efforts.
Vimeo, LinkedIn, You Tube, Facebook, Instagram, SlideShare, Twitter, Tumblr, Bitly, Google+, Vine, Pinterest—if marketers today have anything, it is certainly a wide range of social media platforms from which to choose
If you are new to social media marketing, this can be a very daunting list. If you’re not, it’s probably just exhausting. The good news is that when you look at your target audience, this overwhelming list of social media network options will fall away—and reveal the few networks with which your audience actually engages.