Home / Channel Marketing

Tips for B2B Social Media Marketers

While B2C marketers may be considered the early adopters of social media marketing, B2B marketers have long since embraced this valuable platform. Social media marketing enables us to quickly and effectively communicate our value proposition to an increasingly large, captive online audience. It provides a proven way to expand relationships and establish trust—not too dissimilar from our B2C counterparts.

Top Social Media Platforms for B2B Marketers

With 92 percent of B2B marketers reporting they use social media, the question is not whether or not you should embrace social media marketing—but where you should focus your efforts.

Vimeo, LinkedIn, You Tube, Facebook, Instagram, SlideShare, Twitter, Tumblr, Bitly, Google+, Vine, Pinterest—if marketers today have anything, it is certainly a wide range of social media platforms from which to choose

If you are new to social media marketing, this can be a very daunting list. If you’re not, it’s probably just exhausting. The good news is that when you look at your target audience, this overwhelming list of social media network options will fall away—and reveal the few networks with which your audience actually engages.


Creating and Using Buyer Personas to Enhance Your Content Marketing


Most marketers understand that creating buyer personas has become an essential first step in the creation of a solid content marketing strategy. But what exactly are buyer personas, and how

 do we create them?