Thought Leadership
Demonstrate your value
Position yourself as an IT thought leader through CRN® – The trusted advisor of today's solution provider community.
Thought leadership is one of the most powerful tools available for capturing partner mindshare, and the CRN® network is the perfect platform through which to demonstrate it. Establish your company as a trusted channel ally and thought leader by providing valuable content that educates partners and offers actionable guidance in your area of expertise.
Build IT thought leadership with our powerful lead generation programs, thought leadership platforms, content marketing solutions, and digital advertising:
CRN CloseUp
This branded web environment magnifies your IT thought leadership through a multi-media lens, providing a close-up view of your company and its unique value to the channel.
CRN
Snapshot
This mobile-exclusive sponsorship allows you to deliver IT thought leadership in quick, convenient “bites” to CRN’s rapidly growing audience of smartphone users who get their content on-the-go.
CRN
Custom
Microsites
CRN Custom Microsites provide the perfect space for building thought leadership. These unique, flexible environments can take the form of turnkey showcases or immersive, hybrid experiences, educating partners about your portfolio and partner program.
CRN360
Position your company as an IT thought leader and generate leads through an exclusive CRN360 sponsorship. These highly focused Web environments dive deep into a single technology category, featuring your branded resources alongside CRN news and other valuable content.
ChannelCasts
These in-depth, Web-based seminars reinforce your thought leader status by providing detailed insight into your partner program and offerings.
Demonstrate your value by providing value.
Reach partners who are actively considering your technology and looking for the right vendor to assist them in adopting it. Demonstrate your value by providing value—in the form of content that educates partners about the technology in which you specialize and promotes your company as an IT thought leader in that area.
Resources
View CRN Magazine Editorial Calendar
View CRN Online Editorial Calendar
Media Kit for Advertisement Opportunities
Why Choose The Channel Company?
Broad Reach
We reach an engaged, loyal following of leading solution providers.
Integrated Campaigns
Our multi-media network reaches your target audience through their preferred communication channel.
Flexible Advertising
We offer a diverse range of ad units to deliver your unique message effectively.
Maximized Results
We provide comprehensive campaign reporting to optimize your advertising campaigns.
