Thought Leadership

Demonstrate your value

Position yourself as an IT thought leader through CRN® – The trusted advisor of today's solution provider community.

Thought leadership is one of the most powerful tools available for capturing partner mindshare, and the CRN® network is the perfect platform through which to demonstrate it. Establish your company as a trusted channel ally and thought leader by providing valuable content that educates partners and offers actionable guidance in your area of expertise.

Build IT thought leadership with our powerful lead generation programs, thought leadership platforms, content marketing solutions, and digital advertising:

Demonstrate your value by providing value.

Reach partners who are actively considering your technology and looking for the right vendor to assist them in adopting it. Demonstrate your value by providing value—in the form of content that educates partners about the technology in which you specialize and promotes your company as an IT thought leader in that area. 

Learn more about the Partner's Journey > >

Why Choose The Channel Company?


Broad Reach

We reach an engaged, loyal following of leading solution providers.

Integrated Campaigns

Our multi-media network reaches your target audience through their preferred communication channel.

Flexible Advertising

We offer a diverse range of ad units to deliver your unique message effectively.

Maximized Results

We provide comprehensive campaign reporting to optimize your advertising campaigns.