CRN Social

Social Media Marketing Services for the IT Channel

Social Media Marketing & Advertising

69% of the American public uses some type of social media1 and a majority now say they get news via social media.2 The medium’s rapid growth has made it a ubiquitous mode of communication, positioning B2B social media as an essential marketing strategy. The Channel Company can help you get in the game—or improve your game—with B2B marketing services for the IT channel that make leveraging social media easy, accessible and measurably effective.

The rich array of tools now available for B2B social media marketing is fantastic, from lead generation opportunities to discussion groups to paid social media advertising services. However, it can also be overwhelming and difficult to navigate. Let CRN take the edge off by helping you build a customized B2B social media strategy, developing compelling content, delivering one-to-one support—or creating a complete, turnkey package with all these components.

CRN Social Media Marketing Services:

  • B2B Social Media Management

After an extensive social media audit, CRN works with you to build a custom-fit, B2B social media marketing plan—including strategy, selection of platforms, content development, deployment and one-to-one support.

  • B2B Social Media Marketing Amplification

Supplement your existing, vendor-focused content with topical information from CRN Social about industry news and trends—building a well-rounded thought leadership platform for your channel and executive teams.

  • B2B Social Media Content Development

Whether you need help refining ideas and shaping them into effective posts or turnkey development of content from scratch, CRN Social is your expert content consultant. Our team provides customizable vehicles for your messaging, including Tweets, LinkedIn conversation starters, e-books, white papers, videos and blogs.

  • Nearly half (46%) of CRN’s solution provider audience use social media to find information3


  • Among people who use social media for work-related purposes…4

56% say it is useful for connecting with experts

46% say it is useful for finding information they need to do their job


  • 94% use LinkedIn as part of their content strategy…5

87% use Twitter

84% use Facebook

74% use YouTube

62% use Google+


Get in the Game (or Improve Your Game) with CRN's Social Media Marketing Services.


1Pew Research Center website, Social Media Fact Sheet, January 12, 2017

2Pew Research Center website, News Use Across Social Media Platforms 2016, May 26, 2016

3 CRN Media Readership Survey 2015

4 Pew Research Center website, Social Media and the Workplace, June 22, 2016

5 Earnest website, Vital Statistics for B2B Marketers

Why Choose The Channel Company?


Broad Reach

We reach an engaged, loyal following of leading solution providers.

Integrated Campaigns

Our multi-media network reaches your target audience through their preferred communication channel.

Flexible Advertising

We offer a diverse range of ad units to deliver your unique message effectively.

Maximized Results

We provide comprehensive campaign reporting to optimize your advertising campaigns.