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On Demand Webcast - View Now


About The Webcast

View this webcast with The Channel Company’s Dan Dignam, Partner and Executive Vice President, as well as Beth Vanni, Senior Consultant and Research Director from our IPED Consulting Group as they share research and insights on how to capture the full value of what your partners’ offer. As your channel partners evolve their business models, it is more important than ever to understand their point of view on how to cultivate strategic partnerships with them to drive channel revenue.

You will learn:

  • What partners expect from suppliers after they register for a partner program
  • Why so many relationships end after the first transaction
  • What factors determine their level of commitment to your program

There is a significant gap between how many programs a partner signs up for and how many they actually participate in. Partners are now more selective on what technology suppliers they invest in building their business around.

We will discuss approaches on how to:  

  • Convey your value proposition through a partner lens
  • Design partner programs that address services-led partners
  • Define and measure partner performance
  • Engage with your partners to get them to invest and transact
  • Get more partners to progress from registered to a highly strategic relationship

View the Cultivating Strategic Partnerships to Drive Channel Revenue Webcast Now