CRN Newsletter Sponsorships

Reach Your Target Channel Audience

Channel Partner Newsletter Marketing

Getting through to today’s busy and email-bombarded solution providers, whether for recruitment or partner engagement, has become a huge challenge for technology suppliers. Incomplete partner databases, declining email  marketing open rates, difficult-to-navigate partner portals and unprecedented competition for partner mindshare have all converged to form a major barrier to partner communications. Cut through the noise with the brand power, exclusive access and vertical targeting of a CRN Newsletter marketing sponsorship.

Our opt-in, editorial newsletters deliver welcome channel news and intelligence to solution providers in more than ten IT market verticals, such as Cloud, Mobility, Security and Virtualization, allowing you to target your email marketing message to a defined group of partners. For broader marketing campaigns, our CRN Daily News and VAR Business Insider newsletter marketing opportunities reach highly engaged partners across the IT channel.

Vendors leveraging CRN email newsletter marketing campaigns enjoy sole sponsorships, competitive open rates and high overall engagement:

  • Prominent Leaderboard and IMU Ad Placements in Each Newsletter
  • Exclusive Sponsorship Opportunities


Get above the noise…

Winning the attention and loyalty of today’s constantly bombarded channel partners requires broader reach than any email blast can achieve. Effective communication means establishing multiple touchpoints at various levels of a partner organization, from the executive team to the sales managers out in the field, and delivering tailored, relevant content directly to these individuals. Get above the noise and streamline your email marketing with the vast reach and market-specific targeting of CRN’s channel newsletter marketing.

Learn More About the Partner’s Journey

Why Choose The Channel Company?


Broad Reach

We reach an engaged, loyal following of leading solution providers.

Integrated Campaigns

Our multi-media network reaches your target audience through their preferred communication channel.

Flexible Advertising

We offer a diverse range of ad units to deliver your unique message effectively.

Maximized Results

We provide comprehensive campaign reporting to optimize your advertising campaigns.