IT Thought Leadership & Partner Recruitment

Channel Partner Content Marketing

Demonstrate IT thought leadership in a specific technology area and generate channel partner leads with a CRN360 content marketing sponsorship. CRN360 gives channel marketers the opportunity to own a technology track on, providing targeted reach while building brand awareness and providing partner lead generation—all in a single, high-impact program.

CRN360’s highly focused web pages showcase your brand and sponsored content alongside proprietary CRN news and insight, as well as related content curated from around the Web—creating a just-right mix of cohesive, deep-diving coverage.

  • Enjoy total exclusivity in your technology category:

    Sample Categories

  • Data Protection
  • Managed Services
  • Business Continuity
  • Cloud Backup & Recovery
  • Endpoint Security
  • IoT
  • And More 

CRN360’s sponsored content marketing program educates prospective channel partners about your technology area, aligns your name with it, and generates leads to boost your partner recruitment efforts. The in-depth technology focus of your CRN360 page positions your business as an IT thought leader—an innovative force in your field with the ability to solve real-world problems.

Sponsorship includes:

  • Ownership of the leaderboard on your CRN360 page
  • Four of your assets posted
  • Your executive’s blog
  • A dedicated Twitter feed
  • 100 leads
  • 10K monthly page views
  • 300k traffic-driving impressions


Own Your Technology Category with CRN360.

Demonstrate Your Value

Reach partners who are actively considering your technology and looking for the right vendor to assist them in adopting it. CRN360 is the perfect platform through which to demonstrate value by providing value—in the form of content that educates partners about the technology in which you specialize and promotes your company as an IT thought leader in that area.

of solution providers report that articles and ads found on websites like are a valuable resource in the Consideration phase of a technology purchasing decision.

Why Choose The Channel Company?


Broad Reach

We reach an engaged, loyal following of leading solution providers.

Integrated Campaigns

Our multi-media network reaches your target audience through their preferred communication channel.

Flexible Advertising

We offer a diverse range of ad units to deliver your unique message effectively.

Maximized Results

We provide comprehensive campaign reporting to optimize your advertising campaigns.