CRN Content Marketing Services

Custom Content Development

IT Content Marketing Services

In an IT ecosystem where solution providers have more choices and more technology decisions to make than ever before, compelling, actionable content is the key to capturing their mindshare and recruiting the right partners. CRN’s Content Marketing Services create custom IT channel marketing assets that educate and motivate channel partners while fostering a positive perception of your brand in the channel community. 

The most powerful way to demonstrate your value to prospective (and current) partners is to provide value—in the form of educational content that concretely answers questions about the technology you specialize in. CRN’s content development team works closely with you to create white papers, videos, case studies and other content marketing resources that turbocharge your IT channel marketing strategy, helping you recruit new partners, keep current partners engaged and motivated, and cultivate strategic partnerships with real, long-term potential. 

White Papers

Position your company and technology solutions as market leaders. CRN’s content services team will create an authoritative guide to help your partners understand your solutions and how they can alleviate end-user challenges.


Custom Emails

Let CRN develop a tailored newsletter to drive your IT channel marketing agenda. We tell your story via product news, program changes, promotions, incentives and more. We then leverage our extensive solution provider database, ChannelBase, to target your specific audience.


Web Content

Engage site visitors and convert them into prospects. Our writers create high-quality, original Web content with an emphasis on search engine optimization.


Case Studies

Illustrate real-world applications of your technology and enable your partners to sell comprehensive solutions. Finished content marketing resources are delivered in Microsoft Word and PDF formats.


Custom Video Production

Leverage product demos, partner interviews and testimonial videos to round out your IT content marketing strategy. The Content Services team collaborates with you to create and record your video at our CRN studio or at The Channel Company live events, and your account manager works with you to build a plan for driving demand.


Don’t just find partners… Find the RIGHT partners.

Target and recruit high-quality, well-matched channel partners from CRN’s highly engaged audience. Our custom Content Marketing Services are designed to demonstrate your unique, real-world value to the channel—helping you connect with the right solution providers and build more strategic, long-term partnerships.

Learn More About the Partner’s Journey

Why Choose The Channel Company?


Broad Reach

We reach an engaged, loyal following of leading solution providers.

Integrated Campaigns

Our multi-media network reaches your target audience through their preferred communication channel.

Flexible Advertising

We offer a diverse range of ad units to deliver your unique message effectively.

Maximized Results

We provide comprehensive campaign reporting to optimize your advertising campaigns.