CRN Custom Publishing

Custom Print Solutions for IT Vendors

B2B Print Marketing Tools

CRN Custom Print Products allow you to make a high-profile mark on channel discourse, assert thought leadership and boost your IT sales through the mostly widely read tech publication among solution providers. Strategically position your custom marketing message within the context of CRN Magazine’s best-in-class channel intelligence, news, analysis and insight—delivered in a portable, print format favored by 64% of the partners who engage with CRN media.*

*2016 CRN Media Readership Survey 

Custom marketing opportunities include print advertorials in CRN Magazine as well as complete, self-contained publications to drive IT channel sales. These tailor-made solutions enable marketers to creatively extend their brand reach and demonstrate thought leadership to solution providers where they live and read. 

  • CRN Print Advertorials
  • Frame your partner program or technology branding in a powerfully individualized way. Contributing editors and project managers work in conjunction with vendors’ marketing teams and featured executives to produce original print ads that leverage elements of classic editorial style. This thoroughly collaborative process results in a detailed and compelling advertorial marketing message.  
  • Custom Publishing
  • Develop a truly original print marketing tool through collaboration with a dedicated CRN production team. Your assigned editors and writers will produce a fully customized magazine that expertly conveys your company’s point of view and captures its unique value to the IT channel. CRN drives the content development, design and layout, advertising and distribution of your print and/or digital magazine. 

CRN print ads position your messaging alongside CRN editorial content, driving awareness and discussion around your company, products and partner program. Our 2017 Editorial Calendar outlines the IT channel themes and editorial topics to be featured in each of this year’s issues:

Align Your Brand with Content that Inspires Action.

It’s important for vendors to preemptively reach out to solution providers through IT resources that form a critical part of their daily routine. Drive IT channel sales by making your unique value proposition abundantly clear at those “places” that serve as essential informational resources and guides. Solution providers read CRN Magazine regularly and take real action in response to its editorial and advertorial content, such as going online to investigate companies covered in the latest issue.  

Learn More About the Partner’s Journey

Why Choose The Channel Company?


Broad Reach

We reach an engaged, loyal following of leading solution providers.

Integrated Campaigns

Our multi-media network reaches your target audience through their preferred communication channel.

Flexible Advertising

We offer a diverse range of ad units to deliver your unique message effectively.

Maximized Results

We provide comprehensive campaign reporting to optimize your advertising campaigns.