Midsize Enterprise Strategies recently caught up with Ismael Larrosa, co-founder of Capicua Design and Development, a full-stack creative hub based in Uruguay. The company’s approach is to optimize “the interactions between users and technology” with laser-focused IT solutions. Given all the services Capicua provides to its customers in this competitive market, no wonder Larrosa’s title includes “part time superhero.” Fortunately for us, he took some time from his busy schedule to explain the unique demands of the midmarket customer, cloud adoption, big data, and other trends changing life for the enterprise.
Midsize Enterprise Strategies: Please share the Capicua value proposition:
Larrosa: To create customer-centric solutions, so a client´s company can go to the next level. And we are a software company that offers integrated technologies and solutions that are both technically competent and as visually compelling as possible.
MES: When in the field, what sort of trends do you see?
Larrosa: We work for businesses of all sizes and ranges, from startups to big companies. And the one thing that’s changed completely for all of them is how they must engage their customers. The goal of extending the length of the social engagement has impacted the entire business continuum. Companies must interact with their customers — actually get inside them. For this, they need to structure interaction through a website and social media, and this requires an omni-channel approach. The midsized business must do this, too, and also be engaging at a local scale.
MES: Can you offer some comment on the cloud?
Larrosa: Cloud computing embraces multiple things. But the question is, “What is the opportunity in different places globally?” In the cloud, issues must be resolved one company at a time. For instance, when you have mounds of data growing exponentially, you need storage. You go to the cloud.
And if you start to think about it, technology constantly changes things, and forever. For instance, iTunes changed the music industry and 2016 is the first year there were more digital songs [sold] than physical records. Record companies were late to realize that their task was not to sell records but to sell music. It took them almost two decades to realize that.
MES: What do you see going on in big data?
Larrosa: Everything will eventually be data driven. This is quite theoretical now, but in the future, with quantum computing, we will engage with more and more mounds of data. That will change what we know of computing [processes] but also the data themselves. I actually call what’s going on “functional integration.” It means with time we will have a continuum with online and offline data and operations.
MES: What non-business technologies do you personally like?
Larrosa: I like to tune into the radio. I use it to focus. I like Spotify to listen to lectures, not about music, but to hear things such as the lectures of the philosopher Joseph Campbell.
