► New Customers. Secure immediate sales opportunities to build your pipeline.

► Thought leadership. Demonstrate your company’s mid-market focus to this highly targeted group of senior-level IT executives.

► Knowledge. Listen to what your customers have to say about the midmarket and your products.

► Intelligence. Accelerate your business by making important connections and gathering current market intelligence.

► Awareness. Increase brand awareness by positioning your brand to senior midmarket business leaders.

► Relationships. Midmarket IT leaders buy from people they know and trust. Start building long-term relationships in this initimate, relaxed setting.