Neeracha Taychakhoonavudh is senior vice president of partner programs and marketing in the worldwide alliances & channels division at Salesforce. In this role, she is responsible for global partner programs, operations, infrastructure and partner marketing. Prior to her current role, Taychakhoonavudh was the distribution chief of staff reporting to the vice chairman of Salesforce. Before this she spent three years as an SVP of strategy and operations in the Customers for Life executive team. Taychakhoonavudh joined SalesForce from Oracle, where she held positions including VP of strategy and business development and VP for global customer management in Oracle's support services.
Jennifer Anaya serves as vice president of marketing for Ingram Micro North America. In this role, she is responsible for directing the activities of Ingram Micro's marketing organizations across the United States and Canada and leading the Ingram Micro Agency. With nearly two decades of marketing experience, Jennifer has been named one of the 'Power 100' and top 'Women in the IT Channel' by CRN Magazine. Jennifer was with Ingram Micro for eleven years prior to becoming an independent channel communications strategist and business owner under the brand iD8 Marketing. She also served as vice president of marketing for NetEnrich, a provider of remote IT.
Brooke Cunningham, AVP, Global Partner Programs & Operations for Splunk, is an industry-recognized marketing leader with a unique blend of expertise in all aspects of global channel and SME marketing management. She has experience driving direct and indirect sales channel growth in global and field leadership roles. Brooke is a channel expert across Strategic Alliances, VARs, Distribution, ISV/OEMs, SIs and SaaS/hosting partners.
Jessica Yeck serves as vice president of Vendor Solutions, Americas for Tech Data. In this role, she is responsible for the NetApp, Oracle, Veeam and Talari teams’ sales and marketing efforts, strategic direction, and long-term growth in North America, as well as managing Tech Data’s global relationship and initiatives with NetApp, for example, expanding FlexPod® solutions across the channel and Oracle. She joined Tech Data in February 2017 upon the completion of Tech Data’s acquisition of Avnet’s Technology Solutions division.
Previously, Yeck was vice president, strategic sales for Tech Data. In this role, she led a highly effective inside sales organization. Her responsibilities included strategic and financial analysis, development and implementation for the people and processes leveraging Tech Data’s competitive value proposition to achieve specific, focused solutions, products, services and sales objectives. Yeck also developed and nurtured key executive partner relationships in the development and execution of established sales programs, helping partners grow and succeed in the marketplace.
Yeck is a sales leader with over 20 years of industry experience increasing revenues, growing market share, and improving customer satisfaction through strategy development, execution and quota attainment. Prior to her roles with Tech Data, she worked in a variety of areas within Avnet, including the Embedded business, Solutions Marketing and Development, and Strategy. She also led the inside sales, configuration and presales support team for the HPE solutions business within Avnet Technology Solutions, Americas.
Yeck has been acknowledged by organization senior management for exceptional motivation, leadership and people development, and she establishes and promotes high-ROI relationships with partners, suppliers and employees. Based on her achievements and influence in the technology channel, Yeck has been recognized by the editors of CRN as one of the top Women of the Channel in 2013, 2014, 2015 and 2018. She also had an active role with Avnet’s ATLAS program, focusing on global strategies and preparing leaders for global assignments.
A 20-year tech industry veteran, Margaret is a builder, a change agent, and a coach. She is a frequent speaker and author on technology trends, women in tech, digital marketing, and living intentionally. During her many startup gigs, Margaret’s creative leadership built bigger than reality brands that resulted in several successful acquisitions and some fantastic implosions. In leadership roles at Fortune 500 companies, she used her intrapreneurship and collaborative management to drive new global initiatives, including cloud at HP, security at Microsoft, international ecommerce at Amazon, and now, integrated solutions at Red Hat. She has a passion for mentoring women and men in tech, and is unapologetic in her drive for increased equality and diversity, as well as her unique talents of snorting while laughing and swearing like a sailor.
Wendy Hoey is the Director of Distribution and Vendor Alliances at Optiv. Wendy is a dynamic and technically-savvy channel executive leader with demonstrated experience in channel account management, strategic channel marketing, and channel partner development within the IT Security Industry. Exemplary record of delivering and sustaining revenue and profit gains within highly competitive B2B and B2C vertical markets.
Wendy Petty is Executive Director, Global Channel Sales, at Verizon Enterprise Solution responsible for building indirect channels that support the overall Channel Strategy. This includes leveraging Enterprise partners and building a scalable model that will protect our installed customer base and create net new upsell revenue streams, bring new Verizon Enterprise Solution to market and develop partnerships that will create new routes to market for Verizon Enterprise Solutions. Wendy has 25 years of experience in building startups, channel sales organization in both small startup’s and large enterprise software companies. She has a number of Channel Awards including being selected as one of the Powerful Women in the Channel, by Everything Channel. She looks forward to leveraging her leadership and channel experience to build the Verizon Channel.
Calista's career started at Tech Data where she spent eight years mostly running the HP Enterprise business where she was leading strategy through sales, engineering, and product management. After leaving Tech Data, Calista joined Vology, a Solution provider/ MSP in the Tampa area as Director of Vendor Strategy and Marketing. For the past four years she has built Vology’s vendor management organization to drive partnership and innovation through their offerings and was also responsible for managing the solution architect team and the Marketing Organization. Calista joined Microsoft as Partner Executive – US Distribution and now the Sr. Partner Development Manager, responsible for the creation and execution of joint Sales strategy and plans as well as insuring a strong partnership to achieve joint success in driving our mutual cloud strategies.
Neeracha Taychakhoonavudh is senior vice president of partner programs and marketing in the worldwide alliances & channels division at Salesforce. In this role, she is responsible for global partner programs, operations, infrastructure and partner marketing. Prior to her current role, Taychakhoonavudh was the distribution chief of staff reporting to the vice chairman of Salesforce. Before this she spent three years as an SVP of strategy and operations in the Customers for Life executive team. Taychakhoonavudh joined SalesForce from Oracle, where she held positions including VP of strategy and business development and VP for global customer management in Oracle's support services.
Jennifer Anaya serves as vice president of marketing for Ingram Micro North America. In this role, she is responsible for directing the activities of Ingram Micro's marketing organizations across the United States and Canada and leading the Ingram Micro Agency. With nearly two decades of marketing experience, Jennifer has been named one of the 'Power 100' and top 'Women in the IT Channel' by CRN Magazine. Jennifer was with Ingram Micro for eleven years prior to becoming an independent channel communications strategist and business owner under the brand iD8 Marketing. She also served as vice president of marketing for NetEnrich, a provider of remote IT.
Brooke Cunningham, AVP, Global Partner Programs & Operations for Splunk, is an industry-recognized marketing leader with a unique blend of expertise in all aspects of global channel and SME marketing management. She has experience driving direct and indirect sales channel growth in global and field leadership roles. Brooke is a channel expert across Strategic Alliances, VARs, Distribution, ISV/OEMs, SIs and SaaS/hosting partners.
Jessica Yeck serves as vice president of Vendor Solutions, Americas for Tech Data. In this role, she is responsible for the NetApp, Oracle, Veeam and Talari teams’ sales and marketing efforts, strategic direction, and long-term growth in North America, as well as managing Tech Data’s global relationship and initiatives with NetApp, for example, expanding FlexPod® solutions across the channel and Oracle. She joined Tech Data in February 2017 upon the completion of Tech Data’s acquisition of Avnet’s Technology Solutions division.
Previously, Yeck was vice president, strategic sales for Tech Data. In this role, she led a highly effective inside sales organization. Her responsibilities included strategic and financial analysis, development and implementation for the people and processes leveraging Tech Data’s competitive value proposition to achieve specific, focused solutions, products, services and sales objectives. Yeck also developed and nurtured key executive partner relationships in the development and execution of established sales programs, helping partners grow and succeed in the marketplace.
Yeck is a sales leader with over 20 years of industry experience increasing revenues, growing market share, and improving customer satisfaction through strategy development, execution and quota attainment. Prior to her roles with Tech Data, she worked in a variety of areas within Avnet, including the Embedded business, Solutions Marketing and Development, and Strategy. She also led the inside sales, configuration and presales support team for the HPE solutions business within Avnet Technology Solutions, Americas.
Yeck has been acknowledged by organization senior management for exceptional motivation, leadership and people development, and she establishes and promotes high-ROI relationships with partners, suppliers and employees. Based on her achievements and influence in the technology channel, Yeck has been recognized by the editors of CRN as one of the top Women of the Channel in 2013, 2014, 2015 and 2018. She also had an active role with Avnet’s ATLAS program, focusing on global strategies and preparing leaders for global assignments.
A 20-year tech industry veteran, Margaret is a builder, a change agent, and a coach. She is a frequent speaker and author on technology trends, women in tech, digital marketing, and living intentionally. During her many startup gigs, Margaret’s creative leadership built bigger than reality brands that resulted in several successful acquisitions and some fantastic implosions. In leadership roles at Fortune 500 companies, she used her intrapreneurship and collaborative management to drive new global initiatives, including cloud at HP, security at Microsoft, international ecommerce at Amazon, and now, integrated solutions at Red Hat. She has a passion for mentoring women and men in tech, and is unapologetic in her drive for increased equality and diversity, as well as her unique talents of snorting while laughing and swearing like a sailor.
Wendy Hoey is the Director of Distribution and Vendor Alliances at Optiv. Wendy is a dynamic and technically-savvy channel executive leader with demonstrated experience in channel account management, strategic channel marketing, and channel partner development within the IT Security Industry. Exemplary record of delivering and sustaining revenue and profit gains within highly competitive B2B and B2C vertical markets.
Wendy Petty is Executive Director, Global Channel Sales, at Verizon Enterprise Solution responsible for building indirect channels that support the overall Channel Strategy. This includes leveraging Enterprise partners and building a scalable model that will protect our installed customer base and create net new upsell revenue streams, bring new Verizon Enterprise Solution to market and develop partnerships that will create new routes to market for Verizon Enterprise Solutions. Wendy has 25 years of experience in building startups, channel sales organization in both small startup’s and large enterprise software companies. She has a number of Channel Awards including being selected as one of the Powerful Women in the Channel, by Everything Channel. She looks forward to leveraging her leadership and channel experience to build the Verizon Channel.
Calista's career started at Tech Data where she spent eight years mostly running the HP Enterprise business where she was leading strategy through sales, engineering, and product management. After leaving Tech Data, Calista joined Vology, a Solution provider/ MSP in the Tampa area as Director of Vendor Strategy and Marketing. For the past four years she has built Vology’s vendor management organization to drive partnership and innovation through their offerings and was also responsible for managing the solution architect team and the Marketing Organization. Calista joined Microsoft as Partner Executive – US Distribution and now the Sr. Partner Development Manager, responsible for the creation and execution of joint Sales strategy and plans as well as insuring a strong partnership to achieve joint success in driving our mutual cloud strategies.
Neeracha Taychakhoonavudh is senior vice president of partner programs and marketing in the worldwide alliances & channels division at Salesforce. In this role, she is responsible for global partner programs, operations, infrastructure and partner marketing. Prior to her current role, Taychakhoonavudh was the distribution chief of staff reporting to the vice chairman of Salesforce. Before this she spent three years as an SVP of strategy and operations in the Customers for Life executive team. Taychakhoonavudh joined SalesForce from Oracle, where she held positions including VP of strategy and business development and VP for global customer management in Oracle's support services.
Jennifer Anaya serves as vice president of marketing for Ingram Micro North America. In this role, she is responsible for directing the activities of Ingram Micro's marketing organizations across the United States and Canada and leading the Ingram Micro Agency. With nearly two decades of marketing experience, Jennifer has been named one of the 'Power 100' and top 'Women in the IT Channel' by CRN Magazine. Jennifer was with Ingram Micro for eleven years prior to becoming an independent channel communications strategist and business owner under the brand iD8 Marketing. She also served as vice president of marketing for NetEnrich, a provider of remote IT.
Brooke Cunningham, AVP, Global Partner Programs & Operations for Splunk, is an industry-recognized marketing leader with a unique blend of expertise in all aspects of global channel and SME marketing management. She has experience driving direct and indirect sales channel growth in global and field leadership roles. Brooke is a channel expert across Strategic Alliances, VARs, Distribution, ISV/OEMs, SIs and SaaS/hosting partners.
Jessica Yeck serves as vice president of Vendor Solutions, Americas for Tech Data. In this role, she is responsible for the NetApp, Oracle, Veeam and Talari teams’ sales and marketing efforts, strategic direction, and long-term growth in North America, as well as managing Tech Data’s global relationship and initiatives with NetApp, for example, expanding FlexPod® solutions across the channel and Oracle. She joined Tech Data in February 2017 upon the completion of Tech Data’s acquisition of Avnet’s Technology Solutions division.
Previously, Yeck was vice president, strategic sales for Tech Data. In this role, she led a highly effective inside sales organization. Her responsibilities included strategic and financial analysis, development and implementation for the people and processes leveraging Tech Data’s competitive value proposition to achieve specific, focused solutions, products, services and sales objectives. Yeck also developed and nurtured key executive partner relationships in the development and execution of established sales programs, helping partners grow and succeed in the marketplace.
Yeck is a sales leader with over 20 years of industry experience increasing revenues, growing market share, and improving customer satisfaction through strategy development, execution and quota attainment. Prior to her roles with Tech Data, she worked in a variety of areas within Avnet, including the Embedded business, Solutions Marketing and Development, and Strategy. She also led the inside sales, configuration and presales support team for the HPE solutions business within Avnet Technology Solutions, Americas.
Yeck has been acknowledged by organization senior management for exceptional motivation, leadership and people development, and she establishes and promotes high-ROI relationships with partners, suppliers and employees. Based on her achievements and influence in the technology channel, Yeck has been recognized by the editors of CRN as one of the top Women of the Channel in 2013, 2014, 2015 and 2018. She also had an active role with Avnet’s ATLAS program, focusing on global strategies and preparing leaders for global assignments.
A 20-year tech industry veteran, Margaret is a builder, a change agent, and a coach. She is a frequent speaker and author on technology trends, women in tech, digital marketing, and living intentionally. During her many startup gigs, Margaret’s creative leadership built bigger than reality brands that resulted in several successful acquisitions and some fantastic implosions. In leadership roles at Fortune 500 companies, she used her intrapreneurship and collaborative management to drive new global initiatives, including cloud at HP, security at Microsoft, international ecommerce at Amazon, and now, integrated solutions at Red Hat. She has a passion for mentoring women and men in tech, and is unapologetic in her drive for increased equality and diversity, as well as her unique talents of snorting while laughing and swearing like a sailor.
Wendy Hoey is the Director of Distribution and Vendor Alliances at Optiv. Wendy is a dynamic and technically-savvy channel executive leader with demonstrated experience in channel account management, strategic channel marketing, and channel partner development within the IT Security Industry. Exemplary record of delivering and sustaining revenue and profit gains within highly competitive B2B and B2C vertical markets.
Wendy Petty is Executive Director, Global Channel Sales, at Verizon Enterprise Solution responsible for building indirect channels that support the overall Channel Strategy. This includes leveraging Enterprise partners and building a scalable model that will protect our installed customer base and create net new upsell revenue streams, bring new Verizon Enterprise Solution to market and develop partnerships that will create new routes to market for Verizon Enterprise Solutions. Wendy has 25 years of experience in building startups, channel sales organization in both small startup’s and large enterprise software companies. She has a number of Channel Awards including being selected as one of the Powerful Women in the Channel, by Everything Channel. She looks forward to leveraging her leadership and channel experience to build the Verizon Channel.
Calista's career started at Tech Data where she spent eight years mostly running the HP Enterprise business where she was leading strategy through sales, engineering, and product management. After leaving Tech Data, Calista joined Vology, a Solution provider/ MSP in the Tampa area as Director of Vendor Strategy and Marketing. For the past four years she has built Vology’s vendor management organization to drive partnership and innovation through their offerings and was also responsible for managing the solution architect team and the Marketing Organization. Calista joined Microsoft as Partner Executive – US Distribution and now the Sr. Partner Development Manager, responsible for the creation and execution of joint Sales strategy and plans as well as insuring a strong partnership to achieve joint success in driving our mutual cloud strategies.
Neeracha Taychakhoonavudh is senior vice president of partner programs and marketing in the worldwide alliances & channels division at Salesforce. In this role, she is responsible for global partner programs, operations, infrastructure and partner marketing. Prior to her current role, Taychakhoonavudh was the distribution chief of staff reporting to the vice chairman of Salesforce. Before this she spent three years as an SVP of strategy and operations in the Customers for Life executive team. Taychakhoonavudh joined SalesForce from Oracle, where she held positions including VP of strategy and business development and VP for global customer management in Oracle's support services.
Jennifer Anaya serves as vice president of marketing for Ingram Micro North America. In this role, she is responsible for directing the activities of Ingram Micro's marketing organizations across the United States and Canada and leading the Ingram Micro Agency. With nearly two decades of marketing experience, Jennifer has been named one of the 'Power 100' and top 'Women in the IT Channel' by CRN Magazine. Jennifer was with Ingram Micro for eleven years prior to becoming an independent channel communications strategist and business owner under the brand iD8 Marketing. She also served as vice president of marketing for NetEnrich, a provider of remote IT.
Brooke Cunningham, AVP, Global Partner Programs & Operations for Splunk, is an industry-recognized marketing leader with a unique blend of expertise in all aspects of global channel and SME marketing management. She has experience driving direct and indirect sales channel growth in global and field leadership roles. Brooke is a channel expert across Strategic Alliances, VARs, Distribution, ISV/OEMs, SIs and SaaS/hosting partners.
Jessica Yeck serves as vice president of Vendor Solutions, Americas for Tech Data. In this role, she is responsible for the NetApp, Oracle, Veeam and Talari teams’ sales and marketing efforts, strategic direction, and long-term growth in North America, as well as managing Tech Data’s global relationship and initiatives with NetApp, for example, expanding FlexPod® solutions across the channel and Oracle. She joined Tech Data in February 2017 upon the completion of Tech Data’s acquisition of Avnet’s Technology Solutions division.
Previously, Yeck was vice president, strategic sales for Tech Data. In this role, she led a highly effective inside sales organization. Her responsibilities included strategic and financial analysis, development and implementation for the people and processes leveraging Tech Data’s competitive value proposition to achieve specific, focused solutions, products, services and sales objectives. Yeck also developed and nurtured key executive partner relationships in the development and execution of established sales programs, helping partners grow and succeed in the marketplace.
Yeck is a sales leader with over 20 years of industry experience increasing revenues, growing market share, and improving customer satisfaction through strategy development, execution and quota attainment. Prior to her roles with Tech Data, she worked in a variety of areas within Avnet, including the Embedded business, Solutions Marketing and Development, and Strategy. She also led the inside sales, configuration and presales support team for the HPE solutions business within Avnet Technology Solutions, Americas.
Yeck has been acknowledged by organization senior management for exceptional motivation, leadership and people development, and she establishes and promotes high-ROI relationships with partners, suppliers and employees. Based on her achievements and influence in the technology channel, Yeck has been recognized by the editors of CRN as one of the top Women of the Channel in 2013, 2014, 2015 and 2018. She also had an active role with Avnet’s ATLAS program, focusing on global strategies and preparing leaders for global assignments.
A 20-year tech industry veteran, Margaret is a builder, a change agent, and a coach. She is a frequent speaker and author on technology trends, women in tech, digital marketing, and living intentionally. During her many startup gigs, Margaret’s creative leadership built bigger than reality brands that resulted in several successful acquisitions and some fantastic implosions. In leadership roles at Fortune 500 companies, she used her intrapreneurship and collaborative management to drive new global initiatives, including cloud at HP, security at Microsoft, international ecommerce at Amazon, and now, integrated solutions at Red Hat. She has a passion for mentoring women and men in tech, and is unapologetic in her drive for increased equality and diversity, as well as her unique talents of snorting while laughing and swearing like a sailor.
Wendy Hoey is the Director of Distribution and Vendor Alliances at Optiv. Wendy is a dynamic and technically-savvy channel executive leader with demonstrated experience in channel account management, strategic channel marketing, and channel partner development within the IT Security Industry. Exemplary record of delivering and sustaining revenue and profit gains within highly competitive B2B and B2C vertical markets.
Wendy Petty is Executive Director, Global Channel Sales, at Verizon Enterprise Solution responsible for building indirect channels that support the overall Channel Strategy. This includes leveraging Enterprise partners and building a scalable model that will protect our installed customer base and create net new upsell revenue streams, bring new Verizon Enterprise Solution to market and develop partnerships that will create new routes to market for Verizon Enterprise Solutions. Wendy has 25 years of experience in building startups, channel sales organization in both small startup’s and large enterprise software companies. She has a number of Channel Awards including being selected as one of the Powerful Women in the Channel, by Everything Channel. She looks forward to leveraging her leadership and channel experience to build the Verizon Channel.
Calista's career started at Tech Data where she spent eight years mostly running the HP Enterprise business where she was leading strategy through sales, engineering, and product management. After leaving Tech Data, Calista joined Vology, a Solution provider/ MSP in the Tampa area as Director of Vendor Strategy and Marketing. For the past four years she has built Vology’s vendor management organization to drive partnership and innovation through their offerings and was also responsible for managing the solution architect team and the Marketing Organization. Calista joined Microsoft as Partner Executive – US Distribution and now the Sr. Partner Development Manager, responsible for the creation and execution of joint Sales strategy and plans as well as insuring a strong partnership to achieve joint success in driving our mutual cloud strategies.
Neeracha Taychakhoonavudh is senior vice president of partner programs and marketing in the worldwide alliances & channels division at Salesforce. In this role, she is responsible for global partner programs, operations, infrastructure and partner marketing. Prior to her current role, Taychakhoonavudh was the distribution chief of staff reporting to the vice chairman of Salesforce. Before this she spent three years as an SVP of strategy and operations in the Customers for Life executive team. Taychakhoonavudh joined SalesForce from Oracle, where she held positions including VP of strategy and business development and VP for global customer management in Oracle's support services.
Jennifer Anaya serves as vice president of marketing for Ingram Micro North America. In this role, she is responsible for directing the activities of Ingram Micro's marketing organizations across the United States and Canada and leading the Ingram Micro Agency. With nearly two decades of marketing experience, Jennifer has been named one of the 'Power 100' and top 'Women in the IT Channel' by CRN Magazine. Jennifer was with Ingram Micro for eleven years prior to becoming an independent channel communications strategist and business owner under the brand iD8 Marketing. She also served as vice president of marketing for NetEnrich, a provider of remote IT.
Brooke Cunningham, AVP, Global Partner Programs & Operations for Splunk, is an industry-recognized marketing leader with a unique blend of expertise in all aspects of global channel and SME marketing management. She has experience driving direct and indirect sales channel growth in global and field leadership roles. Brooke is a channel expert across Strategic Alliances, VARs, Distribution, ISV/OEMs, SIs and SaaS/hosting partners.
Jessica Yeck serves as vice president of Vendor Solutions, Americas for Tech Data. In this role, she is responsible for the NetApp, Oracle, Veeam and Talari teams’ sales and marketing efforts, strategic direction, and long-term growth in North America, as well as managing Tech Data’s global relationship and initiatives with NetApp, for example, expanding FlexPod® solutions across the channel and Oracle. She joined Tech Data in February 2017 upon the completion of Tech Data’s acquisition of Avnet’s Technology Solutions division.
Previously, Yeck was vice president, strategic sales for Tech Data. In this role, she led a highly effective inside sales organization. Her responsibilities included strategic and financial analysis, development and implementation for the people and processes leveraging Tech Data’s competitive value proposition to achieve specific, focused solutions, products, services and sales objectives. Yeck also developed and nurtured key executive partner relationships in the development and execution of established sales programs, helping partners grow and succeed in the marketplace.
Yeck is a sales leader with over 20 years of industry experience increasing revenues, growing market share, and improving customer satisfaction through strategy development, execution and quota attainment. Prior to her roles with Tech Data, she worked in a variety of areas within Avnet, including the Embedded business, Solutions Marketing and Development, and Strategy. She also led the inside sales, configuration and presales support team for the HPE solutions business within Avnet Technology Solutions, Americas.
Yeck has been acknowledged by organization senior management for exceptional motivation, leadership and people development, and she establishes and promotes high-ROI relationships with partners, suppliers and employees. Based on her achievements and influence in the technology channel, Yeck has been recognized by the editors of CRN as one of the top Women of the Channel in 2013, 2014, 2015 and 2018. She also had an active role with Avnet’s ATLAS program, focusing on global strategies and preparing leaders for global assignments.
A 20-year tech industry veteran, Margaret is a builder, a change agent, and a coach. She is a frequent speaker and author on technology trends, women in tech, digital marketing, and living intentionally. During her many startup gigs, Margaret’s creative leadership built bigger than reality brands that resulted in several successful acquisitions and some fantastic implosions. In leadership roles at Fortune 500 companies, she used her intrapreneurship and collaborative management to drive new global initiatives, including cloud at HP, security at Microsoft, international ecommerce at Amazon, and now, integrated solutions at Red Hat. She has a passion for mentoring women and men in tech, and is unapologetic in her drive for increased equality and diversity, as well as her unique talents of snorting while laughing and swearing like a sailor.
Wendy Hoey is the Director of Distribution and Vendor Alliances at Optiv. Wendy is a dynamic and technically-savvy channel executive leader with demonstrated experience in channel account management, strategic channel marketing, and channel partner development within the IT Security Industry. Exemplary record of delivering and sustaining revenue and profit gains within highly competitive B2B and B2C vertical markets.
Wendy Petty is Executive Director, Global Channel Sales, at Verizon Enterprise Solution responsible for building indirect channels that support the overall Channel Strategy. This includes leveraging Enterprise partners and building a scalable model that will protect our installed customer base and create net new upsell revenue streams, bring new Verizon Enterprise Solution to market and develop partnerships that will create new routes to market for Verizon Enterprise Solutions. Wendy has 25 years of experience in building startups, channel sales organization in both small startup’s and large enterprise software companies. She has a number of Channel Awards including being selected as one of the Powerful Women in the Channel, by Everything Channel. She looks forward to leveraging her leadership and channel experience to build the Verizon Channel.
Calista's career started at Tech Data where she spent eight years mostly running the HP Enterprise business where she was leading strategy through sales, engineering, and product management. After leaving Tech Data, Calista joined Vology, a Solution provider/ MSP in the Tampa area as Director of Vendor Strategy and Marketing. For the past four years she has built Vology’s vendor management organization to drive partnership and innovation through their offerings and was also responsible for managing the solution architect team and the Marketing Organization. Calista joined Microsoft as Partner Executive – US Distribution and now the Sr. Partner Development Manager, responsible for the creation and execution of joint Sales strategy and plans as well as insuring a strong partnership to achieve joint success in driving our mutual cloud strategies.
Neeracha Taychakhoonavudh is senior vice president of partner programs and marketing in the worldwide alliances & channels division at Salesforce. In this role, she is responsible for global partner programs, operations, infrastructure and partner marketing. Prior to her current role, Taychakhoonavudh was the distribution chief of staff reporting to the vice chairman of Salesforce. Before this she spent three years as an SVP of strategy and operations in the Customers for Life executive team. Taychakhoonavudh joined SalesForce from Oracle, where she held positions including VP of strategy and business development and VP for global customer management in Oracle's support services.
Jennifer Anaya serves as vice president of marketing for Ingram Micro North America. In this role, she is responsible for directing the activities of Ingram Micro's marketing organizations across the United States and Canada and leading the Ingram Micro Agency. With nearly two decades of marketing experience, Jennifer has been named one of the 'Power 100' and top 'Women in the IT Channel' by CRN Magazine. Jennifer was with Ingram Micro for eleven years prior to becoming an independent channel communications strategist and business owner under the brand iD8 Marketing. She also served as vice president of marketing for NetEnrich, a provider of remote IT.
Brooke Cunningham, AVP, Global Partner Programs & Operations for Splunk, is an industry-recognized marketing leader with a unique blend of expertise in all aspects of global channel and SME marketing management. She has experience driving direct and indirect sales channel growth in global and field leadership roles. Brooke is a channel expert across Strategic Alliances, VARs, Distribution, ISV/OEMs, SIs and SaaS/hosting partners.
Jessica Yeck serves as vice president of Vendor Solutions, Americas for Tech Data. In this role, she is responsible for the NetApp, Oracle, Veeam and Talari teams’ sales and marketing efforts, strategic direction, and long-term growth in North America, as well as managing Tech Data’s global relationship and initiatives with NetApp, for example, expanding FlexPod® solutions across the channel and Oracle. She joined Tech Data in February 2017 upon the completion of Tech Data’s acquisition of Avnet’s Technology Solutions division.
Previously, Yeck was vice president, strategic sales for Tech Data. In this role, she led a highly effective inside sales organization. Her responsibilities included strategic and financial analysis, development and implementation for the people and processes leveraging Tech Data’s competitive value proposition to achieve specific, focused solutions, products, services and sales objectives. Yeck also developed and nurtured key executive partner relationships in the development and execution of established sales programs, helping partners grow and succeed in the marketplace.
Yeck is a sales leader with over 20 years of industry experience increasing revenues, growing market share, and improving customer satisfaction through strategy development, execution and quota attainment. Prior to her roles with Tech Data, she worked in a variety of areas within Avnet, including the Embedded business, Solutions Marketing and Development, and Strategy. She also led the inside sales, configuration and presales support team for the HPE solutions business within Avnet Technology Solutions, Americas.
Yeck has been acknowledged by organization senior management for exceptional motivation, leadership and people development, and she establishes and promotes high-ROI relationships with partners, suppliers and employees. Based on her achievements and influence in the technology channel, Yeck has been recognized by the editors of CRN as one of the top Women of the Channel in 2013, 2014, 2015 and 2018. She also had an active role with Avnet’s ATLAS program, focusing on global strategies and preparing leaders for global assignments.
A 20-year tech industry veteran, Margaret is a builder, a change agent, and a coach. She is a frequent speaker and author on technology trends, women in tech, digital marketing, and living intentionally. During her many startup gigs, Margaret’s creative leadership built bigger than reality brands that resulted in several successful acquisitions and some fantastic implosions. In leadership roles at Fortune 500 companies, she used her intrapreneurship and collaborative management to drive new global initiatives, including cloud at HP, security at Microsoft, international ecommerce at Amazon, and now, integrated solutions at Red Hat. She has a passion for mentoring women and men in tech, and is unapologetic in her drive for increased equality and diversity, as well as her unique talents of snorting while laughing and swearing like a sailor.
Wendy Hoey is the Director of Distribution and Vendor Alliances at Optiv. Wendy is a dynamic and technically-savvy channel executive leader with demonstrated experience in channel account management, strategic channel marketing, and channel partner development within the IT Security Industry. Exemplary record of delivering and sustaining revenue and profit gains within highly competitive B2B and B2C vertical markets.
Wendy Petty is Executive Director, Global Channel Sales, at Verizon Enterprise Solution responsible for building indirect channels that support the overall Channel Strategy. This includes leveraging Enterprise partners and building a scalable model that will protect our installed customer base and create net new upsell revenue streams, bring new Verizon Enterprise Solution to market and develop partnerships that will create new routes to market for Verizon Enterprise Solutions. Wendy has 25 years of experience in building startups, channel sales organization in both small startup’s and large enterprise software companies. She has a number of Channel Awards including being selected as one of the Powerful Women in the Channel, by Everything Channel. She looks forward to leveraging her leadership and channel experience to build the Verizon Channel.
Calista's career started at Tech Data where she spent eight years mostly running the HP Enterprise business where she was leading strategy through sales, engineering, and product management. After leaving Tech Data, Calista joined Vology, a Solution provider/ MSP in the Tampa area as Director of Vendor Strategy and Marketing. For the past four years she has built Vology’s vendor management organization to drive partnership and innovation through their offerings and was also responsible for managing the solution architect team and the Marketing Organization. Calista joined Microsoft as Partner Executive – US Distribution and now the Sr. Partner Development Manager, responsible for the creation and execution of joint Sales strategy and plans as well as insuring a strong partnership to achieve joint success in driving our mutual cloud strategies.
Neeracha Taychakhoonavudh is senior vice president of partner programs and marketing in the worldwide alliances & channels division at Salesforce. In this role, she is responsible for global partner programs, operations, infrastructure and partner marketing. Prior to her current role, Taychakhoonavudh was the distribution chief of staff reporting to the vice chairman of Salesforce. Before this she spent three years as an SVP of strategy and operations in the Customers for Life executive team. Taychakhoonavudh joined SalesForce from Oracle, where she held positions including VP of strategy and business development and VP for global customer management in Oracle's support services.
Jennifer Anaya serves as vice president of marketing for Ingram Micro North America. In this role, she is responsible for directing the activities of Ingram Micro's marketing organizations across the United States and Canada and leading the Ingram Micro Agency. With nearly two decades of marketing experience, Jennifer has been named one of the 'Power 100' and top 'Women in the IT Channel' by CRN Magazine. Jennifer was with Ingram Micro for eleven years prior to becoming an independent channel communications strategist and business owner under the brand iD8 Marketing. She also served as vice president of marketing for NetEnrich, a provider of remote IT.
Brooke Cunningham, AVP, Global Partner Programs & Operations for Splunk, is an industry-recognized marketing leader with a unique blend of expertise in all aspects of global channel and SME marketing management. She has experience driving direct and indirect sales channel growth in global and field leadership roles. Brooke is a channel expert across Strategic Alliances, VARs, Distribution, ISV/OEMs, SIs and SaaS/hosting partners.
Jessica Yeck serves as vice president of Vendor Solutions, Americas for Tech Data. In this role, she is responsible for the NetApp, Oracle, Veeam and Talari teams’ sales and marketing efforts, strategic direction, and long-term growth in North America, as well as managing Tech Data’s global relationship and initiatives with NetApp, for example, expanding FlexPod® solutions across the channel and Oracle. She joined Tech Data in February 2017 upon the completion of Tech Data’s acquisition of Avnet’s Technology Solutions division.
Previously, Yeck was vice president, strategic sales for Tech Data. In this role, she led a highly effective inside sales organization. Her responsibilities included strategic and financial analysis, development and implementation for the people and processes leveraging Tech Data’s competitive value proposition to achieve specific, focused solutions, products, services and sales objectives. Yeck also developed and nurtured key executive partner relationships in the development and execution of established sales programs, helping partners grow and succeed in the marketplace.
Yeck is a sales leader with over 20 years of industry experience increasing revenues, growing market share, and improving customer satisfaction through strategy development, execution and quota attainment. Prior to her roles with Tech Data, she worked in a variety of areas within Avnet, including the Embedded business, Solutions Marketing and Development, and Strategy. She also led the inside sales, configuration and presales support team for the HPE solutions business within Avnet Technology Solutions, Americas.
Yeck has been acknowledged by organization senior management for exceptional motivation, leadership and people development, and she establishes and promotes high-ROI relationships with partners, suppliers and employees. Based on her achievements and influence in the technology channel, Yeck has been recognized by the editors of CRN as one of the top Women of the Channel in 2013, 2014, 2015 and 2018. She also had an active role with Avnet’s ATLAS program, focusing on global strategies and preparing leaders for global assignments.
A 20-year tech industry veteran, Margaret is a builder, a change agent, and a coach. She is a frequent speaker and author on technology trends, women in tech, digital marketing, and living intentionally. During her many startup gigs, Margaret’s creative leadership built bigger than reality brands that resulted in several successful acquisitions and some fantastic implosions. In leadership roles at Fortune 500 companies, she used her intrapreneurship and collaborative management to drive new global initiatives, including cloud at HP, security at Microsoft, international ecommerce at Amazon, and now, integrated solutions at Red Hat. She has a passion for mentoring women and men in tech, and is unapologetic in her drive for increased equality and diversity, as well as her unique talents of snorting while laughing and swearing like a sailor.
Wendy Hoey is the Director of Distribution and Vendor Alliances at Optiv. Wendy is a dynamic and technically-savvy channel executive leader with demonstrated experience in channel account management, strategic channel marketing, and channel partner development within the IT Security Industry. Exemplary record of delivering and sustaining revenue and profit gains within highly competitive B2B and B2C vertical markets.
Wendy Petty is Executive Director, Global Channel Sales, at Verizon Enterprise Solution responsible for building indirect channels that support the overall Channel Strategy. This includes leveraging Enterprise partners and building a scalable model that will protect our installed customer base and create net new upsell revenue streams, bring new Verizon Enterprise Solution to market and develop partnerships that will create new routes to market for Verizon Enterprise Solutions. Wendy has 25 years of experience in building startups, channel sales organization in both small startup’s and large enterprise software companies. She has a number of Channel Awards including being selected as one of the Powerful Women in the Channel, by Everything Channel. She looks forward to leveraging her leadership and channel experience to build the Verizon Channel.
Calista's career started at Tech Data where she spent eight years mostly running the HP Enterprise business where she was leading strategy through sales, engineering, and product management. After leaving Tech Data, Calista joined Vology, a Solution provider/ MSP in the Tampa area as Director of Vendor Strategy and Marketing. For the past four years she has built Vology’s vendor management organization to drive partnership and innovation through their offerings and was also responsible for managing the solution architect team and the Marketing Organization. Calista joined Microsoft as Partner Executive – US Distribution and now the Sr. Partner Development Manager, responsible for the creation and execution of joint Sales strategy and plans as well as insuring a strong partnership to achieve joint success in driving our mutual cloud strategies.
Neeracha Taychakhoonavudh is senior vice president of partner programs and marketing in the worldwide alliances & channels division at Salesforce. In this role, she is responsible for global partner programs, operations, infrastructure and partner marketing. Prior to her current role, Taychakhoonavudh was the distribution chief of staff reporting to the vice chairman of Salesforce. Before this she spent three years as an SVP of strategy and operations in the Customers for Life executive team. Taychakhoonavudh joined SalesForce from Oracle, where she held positions including VP of strategy and business development and VP for global customer management in Oracle's support services.
Jennifer Anaya serves as vice president of marketing for Ingram Micro North America. In this role, she is responsible for directing the activities of Ingram Micro's marketing organizations across the United States and Canada and leading the Ingram Micro Agency. With nearly two decades of marketing experience, Jennifer has been named one of the 'Power 100' and top 'Women in the IT Channel' by CRN Magazine. Jennifer was with Ingram Micro for eleven years prior to becoming an independent channel communications strategist and business owner under the brand iD8 Marketing. She also served as vice president of marketing for NetEnrich, a provider of remote IT.
Brooke Cunningham, AVP, Global Partner Programs & Operations for Splunk, is an industry-recognized marketing leader with a unique blend of expertise in all aspects of global channel and SME marketing management. She has experience driving direct and indirect sales channel growth in global and field leadership roles. Brooke is a channel expert across Strategic Alliances, VARs, Distribution, ISV/OEMs, SIs and SaaS/hosting partners.
Jessica Yeck serves as vice president of Vendor Solutions, Americas for Tech Data. In this role, she is responsible for the NetApp, Oracle, Veeam and Talari teams’ sales and marketing efforts, strategic direction, and long-term growth in North America, as well as managing Tech Data’s global relationship and initiatives with NetApp, for example, expanding FlexPod® solutions across the channel and Oracle. She joined Tech Data in February 2017 upon the completion of Tech Data’s acquisition of Avnet’s Technology Solutions division.
Previously, Yeck was vice president, strategic sales for Tech Data. In this role, she led a highly effective inside sales organization. Her responsibilities included strategic and financial analysis, development and implementation for the people and processes leveraging Tech Data’s competitive value proposition to achieve specific, focused solutions, products, services and sales objectives. Yeck also developed and nurtured key executive partner relationships in the development and execution of established sales programs, helping partners grow and succeed in the marketplace.
Yeck is a sales leader with over 20 years of industry experience increasing revenues, growing market share, and improving customer satisfaction through strategy development, execution and quota attainment. Prior to her roles with Tech Data, she worked in a variety of areas within Avnet, including the Embedded business, Solutions Marketing and Development, and Strategy. She also led the inside sales, configuration and presales support team for the HPE solutions business within Avnet Technology Solutions, Americas.
Yeck has been acknowledged by organization senior management for exceptional motivation, leadership and people development, and she establishes and promotes high-ROI relationships with partners, suppliers and employees. Based on her achievements and influence in the technology channel, Yeck has been recognized by the editors of CRN as one of the top Women of the Channel in 2013, 2014, 2015 and 2018. She also had an active role with Avnet’s ATLAS program, focusing on global strategies and preparing leaders for global assignments.
A 20-year tech industry veteran, Margaret is a builder, a change agent, and a coach. She is a frequent speaker and author on technology trends, women in tech, digital marketing, and living intentionally. During her many startup gigs, Margaret’s creative leadership built bigger than reality brands that resulted in several successful acquisitions and some fantastic implosions. In leadership roles at Fortune 500 companies, she used her intrapreneurship and collaborative management to drive new global initiatives, including cloud at HP, security at Microsoft, international ecommerce at Amazon, and now, integrated solutions at Red Hat. She has a passion for mentoring women and men in tech, and is unapologetic in her drive for increased equality and diversity, as well as her unique talents of snorting while laughing and swearing like a sailor.
Wendy Hoey is the Director of Distribution and Vendor Alliances at Optiv. Wendy is a dynamic and technically-savvy channel executive leader with demonstrated experience in channel account management, strategic channel marketing, and channel partner development within the IT Security Industry. Exemplary record of delivering and sustaining revenue and profit gains within highly competitive B2B and B2C vertical markets.
Wendy Petty is Executive Director, Global Channel Sales, at Verizon Enterprise Solution responsible for building indirect channels that support the overall Channel Strategy. This includes leveraging Enterprise partners and building a scalable model that will protect our installed customer base and create net new upsell revenue streams, bring new Verizon Enterprise Solution to market and develop partnerships that will create new routes to market for Verizon Enterprise Solutions. Wendy has 25 years of experience in building startups, channel sales organization in both small startup’s and large enterprise software companies. She has a number of Channel Awards including being selected as one of the Powerful Women in the Channel, by Everything Channel. She looks forward to leveraging her leadership and channel experience to build the Verizon Channel.
Calista's career started at Tech Data where she spent eight years mostly running the HP Enterprise business where she was leading strategy through sales, engineering, and product management. After leaving Tech Data, Calista joined Vology, a Solution provider/ MSP in the Tampa area as Director of Vendor Strategy and Marketing. For the past four years she has built Vology’s vendor management organization to drive partnership and innovation through their offerings and was also responsible for managing the solution architect team and the Marketing Organization. Calista joined Microsoft as Partner Executive – US Distribution and now the Sr. Partner Development Manager, responsible for the creation and execution of joint Sales strategy and plans as well as insuring a strong partnership to achieve joint success in driving our mutual cloud strategies.
Neeracha Taychakhoonavudh is senior vice president of partner programs and marketing in the worldwide alliances & channels division at Salesforce. In this role, she is responsible for global partner programs, operations, infrastructure and partner marketing. Prior to her current role, Taychakhoonavudh was the distribution chief of staff reporting to the vice chairman of Salesforce. Before this she spent three years as an SVP of strategy and operations in the Customers for Life executive team. Taychakhoonavudh joined SalesForce from Oracle, where she held positions including VP of strategy and business development and VP for global customer management in Oracle's support services.
Jennifer Anaya serves as vice president of marketing for Ingram Micro North America. In this role, she is responsible for directing the activities of Ingram Micro's marketing organizations across the United States and Canada and leading the Ingram Micro Agency. With nearly two decades of marketing experience, Jennifer has been named one of the 'Power 100' and top 'Women in the IT Channel' by CRN Magazine. Jennifer was with Ingram Micro for eleven years prior to becoming an independent channel communications strategist and business owner under the brand iD8 Marketing. She also served as vice president of marketing for NetEnrich, a provider of remote IT.
Brooke Cunningham, AVP, Global Partner Programs & Operations for Splunk, is an industry-recognized marketing leader with a unique blend of expertise in all aspects of global channel and SME marketing management. She has experience driving direct and indirect sales channel growth in global and field leadership roles. Brooke is a channel expert across Strategic Alliances, VARs, Distribution, ISV/OEMs, SIs and SaaS/hosting partners.
Jessica Yeck serves as vice president of Vendor Solutions, Americas for Tech Data. In this role, she is responsible for the NetApp, Oracle, Veeam and Talari teams’ sales and marketing efforts, strategic direction, and long-term growth in North America, as well as managing Tech Data’s global relationship and initiatives with NetApp, for example, expanding FlexPod® solutions across the channel and Oracle. She joined Tech Data in February 2017 upon the completion of Tech Data’s acquisition of Avnet’s Technology Solutions division.
Previously, Yeck was vice president, strategic sales for Tech Data. In this role, she led a highly effective inside sales organization. Her responsibilities included strategic and financial analysis, development and implementation for the people and processes leveraging Tech Data’s competitive value proposition to achieve specific, focused solutions, products, services and sales objectives. Yeck also developed and nurtured key executive partner relationships in the development and execution of established sales programs, helping partners grow and succeed in the marketplace.
Yeck is a sales leader with over 20 years of industry experience increasing revenues, growing market share, and improving customer satisfaction through strategy development, execution and quota attainment. Prior to her roles with Tech Data, she worked in a variety of areas within Avnet, including the Embedded business, Solutions Marketing and Development, and Strategy. She also led the inside sales, configuration and presales support team for the HPE solutions business within Avnet Technology Solutions, Americas.
Yeck has been acknowledged by organization senior management for exceptional motivation, leadership and people development, and she establishes and promotes high-ROI relationships with partners, suppliers and employees. Based on her achievements and influence in the technology channel, Yeck has been recognized by the editors of CRN as one of the top Women of the Channel in 2013, 2014, 2015 and 2018. She also had an active role with Avnet’s ATLAS program, focusing on global strategies and preparing leaders for global assignments.
A 20-year tech industry veteran, Margaret is a builder, a change agent, and a coach. She is a frequent speaker and author on technology trends, women in tech, digital marketing, and living intentionally. During her many startup gigs, Margaret’s creative leadership built bigger than reality brands that resulted in several successful acquisitions and some fantastic implosions. In leadership roles at Fortune 500 companies, she used her intrapreneurship and collaborative management to drive new global initiatives, including cloud at HP, security at Microsoft, international ecommerce at Amazon, and now, integrated solutions at Red Hat. She has a passion for mentoring women and men in tech, and is unapologetic in her drive for increased equality and diversity, as well as her unique talents of snorting while laughing and swearing like a sailor.
Wendy Hoey is the Director of Distribution and Vendor Alliances at Optiv. Wendy is a dynamic and technically-savvy channel executive leader with demonstrated experience in channel account management, strategic channel marketing, and channel partner development within the IT Security Industry. Exemplary record of delivering and sustaining revenue and profit gains within highly competitive B2B and B2C vertical markets.
Wendy Petty is Executive Director, Global Channel Sales, at Verizon Enterprise Solution responsible for building indirect channels that support the overall Channel Strategy. This includes leveraging Enterprise partners and building a scalable model that will protect our installed customer base and create net new upsell revenue streams, bring new Verizon Enterprise Solution to market and develop partnerships that will create new routes to market for Verizon Enterprise Solutions. Wendy has 25 years of experience in building startups, channel sales organization in both small startup’s and large enterprise software companies. She has a number of Channel Awards including being selected as one of the Powerful Women in the Channel, by Everything Channel. She looks forward to leveraging her leadership and channel experience to build the Verizon Channel.
Calista's career started at Tech Data where she spent eight years mostly running the HP Enterprise business where she was leading strategy through sales, engineering, and product management. After leaving Tech Data, Calista joined Vology, a Solution provider/ MSP in the Tampa area as Director of Vendor Strategy and Marketing. For the past four years she has built Vology’s vendor management organization to drive partnership and innovation through their offerings and was also responsible for managing the solution architect team and the Marketing Organization. Calista joined Microsoft as Partner Executive – US Distribution and now the Sr. Partner Development Manager, responsible for the creation and execution of joint Sales strategy and plans as well as insuring a strong partnership to achieve joint success in driving our mutual cloud strategies.
Neeracha Taychakhoonavudh is senior vice president of partner programs and marketing in the worldwide alliances & channels division at Salesforce. In this role, she is responsible for global partner programs, operations, infrastructure and partner marketing. Prior to her current role, Taychakhoonavudh was the distribution chief of staff reporting to the vice chairman of Salesforce. Before this she spent three years as an SVP of strategy and operations in the Customers for Life executive team. Taychakhoonavudh joined SalesForce from Oracle, where she held positions including VP of strategy and business development and VP for global customer management in Oracle's support services.
Jennifer Anaya serves as vice president of marketing for Ingram Micro North America. In this role, she is responsible for directing the activities of Ingram Micro's marketing organizations across the United States and Canada and leading the Ingram Micro Agency. With nearly two decades of marketing experience, Jennifer has been named one of the 'Power 100' and top 'Women in the IT Channel' by CRN Magazine. Jennifer was with Ingram Micro for eleven years prior to becoming an independent channel communications strategist and business owner under the brand iD8 Marketing. She also served as vice president of marketing for NetEnrich, a provider of remote IT.
Brooke Cunningham, AVP, Global Partner Programs & Operations for Splunk, is an industry-recognized marketing leader with a unique blend of expertise in all aspects of global channel and SME marketing management. She has experience driving direct and indirect sales channel growth in global and field leadership roles. Brooke is a channel expert across Strategic Alliances, VARs, Distribution, ISV/OEMs, SIs and SaaS/hosting partners.
Jessica Yeck serves as vice president of Vendor Solutions, Americas for Tech Data. In this role, she is responsible for the NetApp, Oracle, Veeam and Talari teams’ sales and marketing efforts, strategic direction, and long-term growth in North America, as well as managing Tech Data’s global relationship and initiatives with NetApp, for example, expanding FlexPod® solutions across the channel and Oracle. She joined Tech Data in February 2017 upon the completion of Tech Data’s acquisition of Avnet’s Technology Solutions division.
Previously, Yeck was vice president, strategic sales for Tech Data. In this role, she led a highly effective inside sales organization. Her responsibilities included strategic and financial analysis, development and implementation for the people and processes leveraging Tech Data’s competitive value proposition to achieve specific, focused solutions, products, services and sales objectives. Yeck also developed and nurtured key executive partner relationships in the development and execution of established sales programs, helping partners grow and succeed in the marketplace.
Yeck is a sales leader with over 20 years of industry experience increasing revenues, growing market share, and improving customer satisfaction through strategy development, execution and quota attainment. Prior to her roles with Tech Data, she worked in a variety of areas within Avnet, including the Embedded business, Solutions Marketing and Development, and Strategy. She also led the inside sales, configuration and presales support team for the HPE solutions business within Avnet Technology Solutions, Americas.
Yeck has been acknowledged by organization senior management for exceptional motivation, leadership and people development, and she establishes and promotes high-ROI relationships with partners, suppliers and employees. Based on her achievements and influence in the technology channel, Yeck has been recognized by the editors of CRN as one of the top Women of the Channel in 2013, 2014, 2015 and 2018. She also had an active role with Avnet’s ATLAS program, focusing on global strategies and preparing leaders for global assignments.
A 20-year tech industry veteran, Margaret is a builder, a change agent, and a coach. She is a frequent speaker and author on technology trends, women in tech, digital marketing, and living intentionally. During her many startup gigs, Margaret’s creative leadership built bigger than reality brands that resulted in several successful acquisitions and some fantastic implosions. In leadership roles at Fortune 500 companies, she used her intrapreneurship and collaborative management to drive new global initiatives, including cloud at HP, security at Microsoft, international ecommerce at Amazon, and now, integrated solutions at Red Hat. She has a passion for mentoring women and men in tech, and is unapologetic in her drive for increased equality and diversity, as well as her unique talents of snorting while laughing and swearing like a sailor.
Wendy Hoey is the Director of Distribution and Vendor Alliances at Optiv. Wendy is a dynamic and technically-savvy channel executive leader with demonstrated experience in channel account management, strategic channel marketing, and channel partner development within the IT Security Industry. Exemplary record of delivering and sustaining revenue and profit gains within highly competitive B2B and B2C vertical markets.
Wendy Petty is Executive Director, Global Channel Sales, at Verizon Enterprise Solution responsible for building indirect channels that support the overall Channel Strategy. This includes leveraging Enterprise partners and building a scalable model that will protect our installed customer base and create net new upsell revenue streams, bring new Verizon Enterprise Solution to market and develop partnerships that will create new routes to market for Verizon Enterprise Solutions. Wendy has 25 years of experience in building startups, channel sales organization in both small startup’s and large enterprise software companies. She has a number of Channel Awards including being selected as one of the Powerful Women in the Channel, by Everything Channel. She looks forward to leveraging her leadership and channel experience to build the Verizon Channel.
Calista's career started at Tech Data where she spent eight years mostly running the HP Enterprise business where she was leading strategy through sales, engineering, and product management. After leaving Tech Data, Calista joined Vology, a Solution provider/ MSP in the Tampa area as Director of Vendor Strategy and Marketing. For the past four years she has built Vology’s vendor management organization to drive partnership and innovation through their offerings and was also responsible for managing the solution architect team and the Marketing Organization. Calista joined Microsoft as Partner Executive – US Distribution and now the Sr. Partner Development Manager, responsible for the creation and execution of joint Sales strategy and plans as well as insuring a strong partnership to achieve joint success in driving our mutual cloud strategies.
© 2023 The Channel Company Privacy Policy | Terms of Service | Contact | Email Preferences
Thank you for your interest in updating your email preferences at The Channel Company. In order to provide you with the most appropriate listing of available communications, please select the option below which best describes you/your business: