Monetizing IoT: How to Build a Successful Playbook

IoT is gaining traction but solution providers still face challenges capitalizing on this market opportunity which researchers say will explode to $1.7 trillion by 2020. Some have called IoT the “wild, wild west” of high tech, opening new business vistas for customers and partners alike. Many leading-edge solution providers have dived in to the IoT pool while others are still sorting out just where to start. Either way, cloud-centric IT integrators play a key role in helping customers secure and make sense of the avalanche of data that can be collected. To move forward, solution providers must develop a sales playbook and quickly ramp up their skills. They need to decipher the real market prospects, strategic vendors, necessary skills and marketing strategies required to build a successful IoT practice. This market is moving fast so IT integrators don’t want to get left behind—losing a step here could be catastrophic.

The NexGen IoT roadshow is designed to help leaders build a profitable IoT business. The information will be delivered in an engaging, interactive forum with industry experts, peers and tech suppliers. Content will include some of the following:

  • Real-world IoT use cases
  • The role of security in IoT
  • Building on IoT business on AWS, Azure and other platforms
  • How to sell IoT solutions with existing partners and tech suppliers
  • Identifying new OT partners 
  • The software and services skills needed to address IoT
  • Industry and vertical markets that possess the greatest upside
  • The IoT and OT products and solutions needed to build a successful practice
  • ROI: what to expect from an investment in IoT in terms of time to profitability
  • Testing business model readiness to maximize IoT
  • Marketing and sales strategies for upselling and securing new customers
  • Building the IoT sales pitch and backing it up with the right resources

Top Reasons to Attend

► Channel Centric POV

NexGen has always been built for the channel, by the channel. 

► Real Talk in a Trusted Peer Environment

This intimate setting allows solution providers to candidly share their questions and concerns about the IoT space. 

Case Studies of IoT Implementations

Hear how how the customers' need was identifiied, how the IoT soluton was built. These case studies will help you see the IoT opportunities within your client base. 

► Meet New IoT Vendors

NexGen: Monetizing IoT brings the best IoT suppliers and latest solutions together for you.  Meet the newest players in this growing field. 


Key IoT Stats

of Solution Providers describe IoT as a "MEANINGFUL and/or HUGE OPPORTUNITY" in the next 18 months
of Solution Providers are generating IoT revenue
of of Solution Providers are seeing significant interest in IoT from their customers


Premier Sponsors

Sponsoring Partner

451 Alliance, Media Partner

Content Partner

451 Research, Media Partner


NexGen IoT Strategic Advisors

Luis Alvarez
President & CEO, Alvarez Technology Group, Inc.
Michael Lomonaco
Director of Marketing & Communications, OST
Chad Paalman, NuWave Technology Partners
Chad Paalman
CEO, NuWave Technology Partners
Luis Morinigo, New Signature
Luis Morinigo
Practice Lead and Business Development Director for IoT and Advanced Analytics, New Signature
Tolga Tarhan
Chief Technologist, Sturdy Networks
Brian Blanchard, 10th Magnitude
Brian Blanchard
VP, Cloud Solutions, 10th Magnitude


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