Influence Pioneer Discusses How Midmarket IT Leaders Can Be More Persuasive
The National Center for the Middle Market recently published an interview with author Robert Cialdini on the art and science of persuasion and influence. These skills are certainly important for any executive but of particular use to midmarket CIOs who must work closely with their company business leaders, partners and suppliers. Below is the interview Chuck Leddy conducted with Cialdini. We edited the interview but you can read the entire blog here.