NexGen Cloud Conference & Expo is beyond excited to have Marc Goodman, one of the world’s leading authorities on global security, delivering the keynote address on December 7th in Anaheim, CA.
Like all marketing channels, social media must prove its viability to receive continued budget. Calculating the return on investment (ROI) of your social media program can be challenging, but it can also illustrate the effectiveness of your social media strategy.
Start by following these steps to enable you to better measure the effectiveness of your programs.
Engaging the channel later in a company's evolution may have made sense back when the channel's chief role was sales fulfillment – selling and distributing a vendor's products in markets and geographies that it couldn't otherwise reach. But the role of the channel is changing – indeed, it already has changed – from a sales and distribution focus to providing solutions around a vendor's products and, more recently, providing strategic services around those solutions.
The faster-than-ever pace of technology is causing massive disruption to business models and pushing consolidation. Yet it’s also leading to new, sometimes eye-opening opportunities.
If you are having a hard time deciding how to integrate public relations strategies into your marketing plan, you are not alone. The lines have become so blurred in this age of integrated marketing that PR and marketing tactics are consistently crossing paths—but are typically not coordinated in advance.
The growth in cloud is changing the channel partner’s role, which requires technology vendors to rethink the structure of the vendor-partner relationship.
While B2C marketers may be considered the early adopters of social media marketing, B2B marketers have long since embraced this valuable platform. Social media marketing enables us to quickly and effectively communicate our value proposition to an increasingly large, captive online audience. It provides a proven way to expand relationships and establish trust—not too dissimilar from our B2C counterparts.
Many IT suppliers focus almost exclusively on the partner-supplier relationship and don’t make a serious effort to reach out to solution providers until (and unless) they become a member of their partner program. While it is extremely important to support and enable your partner program members, it’s also important—believe it or not—to support and enable prospective partners. Why? Because if you are not participating in the Partner’s Journeyleading up to a technology or partnering decision, you are missing out on valuable opportunities to capture partner mindshare, win new partnerships and motivate existing partners to sell more.
Vimeo, LinkedIn, You Tube, Facebook, Instagram, SlideShare, Twitter, Tumblr, Bitly, Google+, Vine, Pinterest—if marketers today have anything, it is certainly a wide range of social media platforms from which to choose
If you are new to social media marketing, this can be a very daunting list. If you’re not, it’s probably just exhausting. The good news is that when you look at your target audience, this overwhelming list of social media network options will fall away—and reveal the few networks with which your audience actually engages.
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The Internet of Things has advanced beyond mere hype as solution providers are finding opportunities to make money off it.
Engaging the channel later in a company's evolution may have made sense back when the channel's chief role was sales fulfillment – selling and distributing a vendor's products in markets and geographies that it couldn't otherwise reach. 
The growth in cloud is changing the channel partner’s role, which requires technology vendors to rethink the structure of the vendor-partner relationship.
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