How to Create a Winning B2B Marketing Budget
With the new year upon us, thoughts are turning–if they haven’t already–to the creation of B2B marketing budgets. Fifty-seven percent of marketing leaders surveyed expect their budgets will increase further this year in 2017. Just how much are people expecting to spend on marketing this year and how do you go about creating your own budgets to maximize return on your marketing investments?
In 2017, the cloud industry may well deliver the long-standing promise of agile software development, and the channel looms critical in helping customers adapt to it.
The UC market is changing and will continue to change as the cloud finds a stable home and customer buying patterns shift from CapEx to OpEx. Through this cloud and software transition, solution providers will be able to find a profitable path through services – it just depends on which of the two paths you want to take. 
Providing your sales organization with compelling collateral and helpful solutions should give them the boost needed to increase conversions and keep their sales funnel full.
When you’re hot, you’re hot, as they say … and this year’s 
Lying beneath all the mud that has been tossed in this year's presidential campaign are a handful of policy proposals of interest to the channel. 
This past July, 
Cybercrime is rising rapidly, but that creates opportunity for security solution providers.. According to a report by 
57% of B2B organizations say “converting qualified leads into paying customers” is a top priority, according to 
There are thousands of communities and networking events for women popping up everywhere, not only in IT. Why is it we as women find value in networking? 
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